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Gomez How We Operate ATO/Shock  To some, I believe, Gomez today are a little ho-hum, a little passˇ, a taste of great rock from the late 20th century that should be revisited occasionally and cherished at such nostalgic times. Their masterpiece 'Liquid Skin' from 1999 is looked upon as the peak of Gomez's success from both critics and Gomez fans, the hype at the time providing them with the most publicity anad fame they've known to date. Sadly, their growing absence in the public eye since has been disproportionate to the strength of the succeeding albums.The truth is that Gomez have never made either a bad or average album - they only know good. One would predict therefore, that 'How We Operate' is another good album, likely to please old fans, and hide away from potential new fans like the rest of Gomez's 21st century catalogue. People: don't let it happen. With great joy and rejoicing I can pass on to you that Gomez are sounding better than ever, and 'How We Operate' is their new best album. Often gentle and calming, 'How We Operate' is distinctly folk sounding in contrast to the band's earlier blues and in latter days, electronic efforts. More than ever before, the band are all on the same page, complementing each other's instruments to synthesise a rich, cohesive and endearing sound. Opening track Notice beautifully whispers its way into attention, before swooning the listener away. The trademark booming vocals are as big as ever on How We Operate, the playfulness of Hamoa Beach is classic, and the lyrics are as well written, mature and uplifting as the best. Charlie Patton Songs begins heartbreakingly with touches of melancholy and builds to be positively touching. Simply, everything about 'How We Operate' is champion stuff.  |
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