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Pharaohs
The Forest For The Trees
Mixmasters/Shock
It's fashion to play disco drumbeats. It's fashion to play choppy, syncopated guitars. It's fashion to sing in a pseudo-English accent, as though the Factory Records scene never ended. It's fashion to pretend it's still 1984, even though that was the year in which you were born. Yet Pharaohs aren't being specially processed by the hype mill just because they're in fashion; they're also bold, exciting, unique, and really, fantastically, bloody good.
Take Keelhaul, their radio single, for example. It's the sort
of song that almost immediately smacks you around the mouth and leaves
you gasping for breath. Dan Crannitch's frantic falsetto chorus is
enough to turn anyone around, let alone when matched with the two
Joels (Crannitch and Amos) catchy-as-hell beat-shifting rhythm section.
Or take Reds Under The Bed, combining the most up-front rhythm
with the most imaginative guitar. Or Tiger Bites, the only
slightly (and only slightly) down-tempo track on the record, with
its infectious vocal line and inordinately well-placed 'oohs'. Or
the minor-key magic riffery of Accent On Action, with the oh-so-cool
way Dan prefaces the bridge by screaming the word 'Intermission!"
And that's not to mention Sirens, a long-time live favourite
of mine: it's the most unique and characteristic song on the record
with a vocal line other bands would kill for.
Sure, Pharaohs are in fashion. Get over it. Like almost (and I stress almost) any genre, there are going to be proponents of good and evil. Eighties-style disco punk has had more evil than most, but Pharaohs are a different story. May they be the exorcism the genre has been waiting for; I've certainly been won over.
Ben Revi

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