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Embrace
Out Of Nothing
SonyBMG
What do you call stadium rock that doesn't fill stadiums? Embrace.
Don't get me wrong 'Out Of Nothing' is a reasonable album, but let's be honest: these guys might be covering a Coldplay song, but they won't be drawing Coldplay-sized crowds. They may even have been around longer than the aforementioned band and have released their fourth album, but despite going for the same market, Embrace aren't quite nailing it. The sound is majestic, the arrangements lush, but it's just missing something. Pleasant and listenable, granted, but 'Out Of Nothing' keeps dropping into the realms of bland and tired.
Despite first single Gravity being a cast-off from Chris Martin
and Co, it gives the listener a fair idea of what to expect: songs
that show significant potential, but that end up going nowhere. Someday
is one of the few songs in which Embrace pull out all the stops and
the sheer enormity of the guitars and backing choir does manage to
sweep the listener along on a worthwhile journey. The title track
is also of note, opening with stripped back piano delicacy and ending
up loaded with roaring guitars. Unfortunately tracks like the cheesy
schmaltz of Glorious Day tarnish this album, while the overblown
and repetitive nature of Wish 'Em All Away sounds like all
the worst aspects of Travis squeezed into one song. The fans may have
been waiting four long years for a comeback, but even with the help
of producer Youth (The Verve, Killing Joke, The Orb) 'Out Of Nothing'
tries hard but falls flat.
Scott Berry

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