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AUSMUSIC SA Conference.
Whilst there's a lot of focus on the live music events of the Fuse Festival, the event began as Music Business Adelaide: a music industry conference with a strong industry focus. Sensing that the balance had shifted away from the more behind-the-scenes areas of the industry, AUSMUSIC SA have leapt aboard with the inaugural AUSMUSIC SA Conference which is running as part of the Fuse Festival. There are two main components: a Music Educators Conference and Music Performance Masterclasses.
"We took inspiration from the national AUSMUSIC conference," explains AUSMUSIC SA's Emily Kelly, "which really took the idea that music is a part of people's lives from the cradle to the grave. The opening speeches, for example, had performances from everything from schoolchildren to a grandfather in his 80s who plays harmonica, and women who'd suffered from cancer talking about music therapy and how they'd used it to get them through and get better, right down to [playing music] being a valuable experience in itself for children - and it really struck me that this small slice of what is considered to be the music industry involving bands and artists between the ages of 18 and 25 as being such a narrow view of what is the music experience for everybody.
"Music can be used in so many different ways - music therapy, for example, and music education - and all that is a perfectly admirable career, and a rather large part of the industry."
The masterclasses should particularly pique the interest of the general public, marking the first time that Fuse conference attendees will have the opportunity to participate in masterclasses including digital recording techniques and software, advanced vocal techniques and harmonies, and advanced guitar, drums and bass classes with renowned experts. "We saw that there were some areas that weren't perhaps being covered," Kelly explains, "and we thought performance skills would be a good thing to do and that it would be a good opportunity to bring music educators together with the industry, which doesn't happen in any formal way in South Australia, and that it would provide a very useful crossover between the industry and education. And with the masterclasses we wanted to make it appealing both for students and for musicians. It's a bit of a different angle to what Fuse are doing with their seminars - we thought 'well, they're doing all the industry topics, so we'll take it back a notch; looking at the requirements for pre-entry into the music industry.' It's about bringing them both together."
Andrew P Street
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Interested in getting along? Contact AUSMUSIC SA on (08) 8218 8444, or email Emily Kelly at ausmusic.sa@musichouse.org.au.
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